Optimizing the Meta Keywords Tag The Meta keywords are always webpage specific. Initially, when the internet industry was at its formative stages, a lot of attention was paid to Meta tags. But at present, major search engines give very little importance to this process of optimization.

Now lets see the format that is adopted while writing a Meta Tag: < META NAME="keywords" CONTENT="keyword 1, keyword 2, keyword 3" >

Meta Tag Description Optimization The description portion of the Meta tags consist of the summery of the webpage. As we have already discussed that very little importance is given to Meta tags, its importance cannot be avoided. To improve the page ranking and the click-through rate, it is extremely necessary to make the description more interesting and appealing to the visitors.

Moreover, some search engines highlight these descriptions in their search results. The content of the Meta description should be very precise and to the point. Meta tag description content should be within 200 characters. If it becomes too lengthy then the purpose of optimization will not be met. In fact, if there is very little text on the web page, then Meta tags become very important.

The description portion of this is explained through the following example: < META NAME="description" CONTENT="All about Meta tags.">